Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing your website to ensure you reach the top rankings in Google, Bing, Yahoo, or other search engine search results to get traffic organically.
The concept of SEO started back in the ’90s with the emergence of search engines. It has grown to become one of the most sought-after marketing strategies used by most businesses today. The need for SEO grew exponentially during the pandemic when most of the businesses turned online including the small companies to meet and to cater to their consumers more efficiently. SEO has grown popular over the years because it is also one of the most viable and cost-effective ways to both understand and meet consumers to increase brand awareness and sales, which can also be adopted by small companies.
Since 2013, Markitome has been working towards building relevance on the internet. Thanks to communities like schema.org and various other organizations, the internet seems to be moving away from the clutter and algorythm updates from search engines like Google have made the internet much more userfriendly and dependable.
Finding the right balance of content, site organization, backend structure, and off-site search engine marketing is key to developing and implementing a successful SEO campaign. Our process begins by understanding how your site works, what your competition looks like, and what your industry search trends necessitate. Then, our SEO experts will select the right set of search engine optimization services and craft a custom website optimization campaign for your business, so you receive a high level of exposure from industry-relevant sources. Our Search Engine Optimizers organize your search engine marketing campaign to ensure your business’s brand starts on the right foot and continues to generate interest across the Internet. Our aim is to make sure that industry discussions and enquiries end up on your website.
Search engine optimization is important because it focuses mainly on organic search results rather than PPC optimization (Paid Per Click). SEO is used mainly to answer the query your consumer is looking for; it could be in the form of a blog or a website. In simple terms, SEO is the actions you take to make Google consider your website to be a quality source and rank it on the top for your desired search queries.
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SEO - General
Digital Product Sellers
Small Online Stores
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Large e-Commerce Store
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Consists of on-page SEO. On-Page SEO is the practice of optimizing web page content for search engines and users. The most common on-page SEO practices include optimizing title tags, content, internal links, and URLs. This is different from off-page SEO which mainly includes backlinks.
As the name suggests the better the content the higher the ranking. Low-quality content will provide no rankings. So content plays a very pivotal role in getting your website the ranking that you desire.
Backlinks help in providing your website the authority to achieve the required ranking that you desire. Great content and an optimized website are not enough to get you the desired results. You need to gain authority by getting quality backlinks.