Social media marketing is the process of creating content to promote your business on various Social media platforms such as Facebook, Instagram and Twitter. Each social media platform has certain content requirements that one has to follow, so you must create the content for each platform that eventually boosts conversions and increases brand awareness.

Social media marketing is all about meeting your consumers who spend most of their time interacting with different brands on different social media platforms. The average social media usage of internet users worldwide is close to 145 minutes per day, (i.e) approximately 3 hours per day. 4.2 billion people worldwide that consume social media for almost three or more hours gives companies a huge advantage to market their products and services to 4.2 billion people on different platforms altogether.

The duration between 1995 – 2002 saw the emergence of social media as a platform for marketing. Companies began marketing through blogs and started to get noticed, thanks to Google’s search engines and the Search Engine Optimization that followed soon after.

Now the trick to a successful social media marketing strategy is to identify which social media platforms do your consumers spend the majority of their time. 91% of retail brands are using at least 2 social media platforms. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.

So before we dwell further on the importance of social media marketing. Let us look at an overview of the different social media platforms that are ruling the social media marketing industry as of now.