Online Advertising

The catchy jingle, the clever slogan, and the 30-second video that you wait to skip before watching a video on YouTube if you did not subscribe for the premium subscription are called advertising. Back in the ’70s, an average person came across 500 – 1600 ads in a day compared to in 2021 where there aren’t any official figures but the average person is now estimated to come across 6,000 to 10,000 ads every single day, courtesy of the boom of internet and online marketing that has taken over the marketing industry of today. In other words, Advertising is a promotional activity that aims to sell a product or service to a target market. In the advertising world the word ‘Product Placement’ has gained a lot of popularity and is being used as one of the most common marketing strategies today. A typical example of product placement is the cars showcased by General Motors in the Transformers movie franchise.

Why is Advertising important?

Brand Awareness:

Advertising is a process of developing a paid communication message intended to inform people about something or to influence them to buy, try or do something. Advertising is the most popular marketing strategy used for brand awareness. Why do you still remember and use Amul in your daily household? It’s because of their advertising. The need to buy the latest Apple phone (the iPhone 13 pro) is because of advertising. Nike is one of the biggest names in the retail market because of advertising. Advertising not only makes your audience aware of your brand but also influences them to purchase your product. A survey by ExactTarget, a digital marketing software provider, found that TV spots influenced the purchase decision of 37.2% of adults — the highest of all media outlets.

Difference in Products:

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year. With this explosion of new products every year, there is bound to be extreme competition to make your brand and product stand out from the rest and that’s where advertising comes into play to create that differentiation, to influence your target customers to choose your products from the variety of products available to choose from.

27% of internet users say they find new products and brands through paid social ads.

Trustworthiness:

Amidst the tough competition, if people choose your competitor’s product or brand over yours, it’s because they trust that particular brand over your brand. Advertising helps you create brand awareness and trustworthiness for your brand that creates a long-lasting bond with the consumers. Have you ever wondered among all the search engines available why Google is used the most to search for queries to be answered? If you are still racking your brain, let me answer that question for you. Google controls more than 92% of the search engine market share worldwide, so much so that the word Google has become more than just a brand name it has become a verb, people don’t say I’ll search for something any more, they say I’ll Google about it. This may or may not have happened because of advertising, but it certainly has to do with the trust that the brand has created with people all over the world. They make it a point to make their search engine as human as possible via AI to help understand their user queries so that they can answer them more accurately and the better the results the stronger the trust.

Increase in sales:

Advertising is the best ROI you can receive in terms of value for money. Even a minimum budget kept aside for advertising can provide fruitful results, because the wide appeal of advertisements increases the demand for the product which in turn influences the target audience to purchase from the advertised brand.

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the practice of increasing the percentage of users that perform a desired action on your website. These actions could include purchasing a product, clicking ‘add to cart’, signing up for a service, filling out a form, or clicking a link.

Why is it important?

Conversion rate optimization is important because optimizing your conversion rate can increase your revenue per visitor, help you acquire new customers and help you grow your business. For example if a landing page has a conversion rate of 10% and receives 2000 visitors a month, then the page will generate 200 conversions per month. That is 200 new customers every month. So the more you optimize different elements of the page, the number of conversions increases thereby increasing the number of customers as well. The secret to increasing CRO is to constantly improve your website to create a better user experience and to increase business growth. The average Google Ads search conversion rate increased by 17%.

Common conversion goals include:

  • Media – pageviews, ad views, newsletter subscriptions, recommended content engagement
  • Ecommerce – product sales, add-to-carts, shopping cart completion rate, email newsletter sign-ups
  • B2B – leads generated, deals closed

How can Markitome help you with your advertising goals?

The best way we can help you achieve your advertising goals is by advertising online, it’s the most cost-effective way to advertise for your brand and reach your target audience. So let’s look at the ways of advertising online:

  • Advertising on your website – we make sure to always keep your website updated, relevant and geared towards increasing sales, which is the main goal. We make it easier for your customers to find you through your website, and in case they want to get in
    touch with you as well.
  • Advertising your business on external websites – this can be done via internal linking through blogs.
  • Working our way through online directories

But before going ahead with any of the above mentioned steps we will first have to create an advertising campaign that brings out your message effectively to your target audience. So this involves creating brochures, writing blogs, creating a landing page and updating the website. We will be with you on your advertising journey right from the start of creating an effective advertising campaign to seeing it through till the end in increasing your brand awareness, sales and business growth.

Plans & Pricing

Ad Budget Upto ₹35,000

from ₹5,250 Per Month + Tax
  • Google Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads

Ad Budget Above ₹35,001

15% Per Month + Tax
  • Google Ads
  • YouTube Ads
  • Facebook Ads
  • Instagram Ads
  • LinkedIn Ads
  • Twitter Ads

Ready To Advertise?

Get Started Now!