Search Engine Optimization (SEO): Guide To The Best Dos and Don’ts in 2023

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If you’re running a website, it’s essential to ensure you’re doing everything you can to optimize it for search engines. After all, you want people to be able to find your site when they search for relevant keywords. Unfortunately, however, there’s a lot of misinformation about what does and doesn’t work regarding SEO. To help clear things up, here are some dos and don’ts of SEO that you should keep in mind.


What is Search Engine Optimization (SEO)?



SEO is optimizing your website and its content to appear higher in search engine results pages (SERPs). The higher your website ranks in these results, the more likely people will click through to your site.

Many factors determine how search engines decide which websites to show first in their results. Some of these factors include the relevance of the content to the search query, the quality of the content, the website’s user experience, and the website’s overall authority. SEO is optimizing these factors, so your website appears as high as possible in the SERPs.


Dos of SEO



These best practices will help ensure that your website is optimized for search engines and your audience:


1. Keyword research


Conducting thorough keyword research is one of the most important things you can do for your SEO strategy. Keywords are the words and phrases people type into search engines when looking for something. By understanding which keywords are relevant to your website and your audience, you can optimize your content to include those keywords and increase your chances of appearing in the SERPs.

When conducting keyword research, looking for keywords with high search volume but low competition is essential. It means many people are searching for that keyword, but only a few websites are optimizing. By targeting these keywords, you can increase your chances of ranking higher in the SERPs. Many tools can help with keyword research, including Google Ads Keyword Planner, SEMrush, and Ahrefs.


2. On-page optimization


On-page optimization refers to optimizing your website’s content so search engines can more easily understand it. It includes optimizing your titles, meta descriptions, header tags, and image alt tags to include relevant keywords.

When optimizing your content, it’s essential to strike a balance between optimizing for search engines and optimizing for your audience. While you want to include relevant keywords in your content, you don’t want to sacrifice the quality of your content or make it unreadable for your audience.


3. Quality content


When creating content for your website, it’s essential to focus on creating valuable and relevant content for your audience. It means making content that answers your questions, solves problems, or provides new insights. In addition, by creating quality content, you increase the chances of your website being shared and linked to, which can help increase your website’s authority and improve your SEO.


4. User experience


Another critical factor in SEO is your website’s user experience. Search engines want to show users websites that are easy to use, navigate, and understand. Therefore, your website should be well-designed, with a clear hierarchy and navigation structure.

It’s also essential to ensure your website loads quickly and optimize it for different devices and screen sizes. If your website is slow to load or difficult to use on a mobile device, it’s less likely to rank well in the SERPs.


5. Mobile responsiveness


Finally, ensuring you optimize your website for mobile devices is crucial. With more and more people accessing the internet on their smartphones and tablets, search engines prioritize mobile-friendly websites.

Your website should be designed with mobile users in mind, with a responsive design that adjusts to different screen sizes. It’s also essential to ensure that your website’s content is easy to read and navigate on a mobile device, with large fonts, clear buttons, and easy-to-use menus.



Don’ts of SEO



Now that we’ve covered the dos of SEO let’s look at some of the don’ts. You should avoid these things if you want to ensure that your website is optimized for search engines and your audience.


1. Keyword stuffing


Keyword stuffing is the practice of overusing keywords in your content to manipulate search engine rankings. It can include using the same keyword multiple times in a single sentence, hiding keywords in the background of your website, or using irrelevant keywords in your content.

Not only does keyword stuffing make your content unreadable and unhelpful for your audience, but it can also result in search engines penalizing your website. So instead of trying to stuff as many keywords into your content as possible, focus on creating quality content that includes relevant keywords naturally.


2. Duplicate content


Duplicate content refers to content that appears in multiple places on the internet. It can include copying and pasting content from other websites or creating various pages on your website that contain the same content.
Search engines prioritize unique, original content so that duplicate content can hurt your SEO efforts. If you’re creating content for your website, ensure it’s authentic. You can use tools like Copyscape to check for duplicate content to determine whether your content is original.


3. Black hat tactics


Black hat tactics are SEO strategies designed to manipulate search engine rankings unethically. It can include buying links, using hidden text on your website, or creating fake reviews.

These tactics are unethical and can result in search engines penalizing your website or even removing it from their index altogether. Instead of using black hat tactics, focus on creating high-quality content and naturally building your website’s authority.


4. Ignoring user experience


As we mentioned earlier, user experience is an essential factor in SEO. If your website is challenging to use, navigate, or understand, it’s less likely to rank well in the SERPs.

Ignoring user experience can result in high bounce rates, low engagement, and poor search engine rankings. Instead of neglecting user experience, focus on creating a website that is easy to use and navigate, with clear calls to action and a well-designed layout.


5. Overlooking mobile optimization


Finally, overlooking mobile optimization can hurt your website’s SEO efforts. With more and more people accessing the internet on their mobile devices, search engines prioritize websites optimized for mobile.

If you do not optimize your website for mobile devices, it’s less likely to rank well in the SERPs, and you’ll miss out on potential traffic and leads. Instead of overlooking mobile optimization, ensure your website is designed with mobile users in mind, with a responsive design and easy-to-use navigation.



Common Misconceptions About SEO


Now that we’ve covered SEO’s dos and don’ts let’s look at some common misconceptions about SEO. These are things that people often believe about SEO that isn’t necessarily true.


  • SEO is all about keywords


While keywords are essential to SEO, they’re not the only factor that search engines consider when ranking websites. Search engines prioritize high-quality, informative content over keyword density. Instead of focusing solely on keywords, create quality content that answers your audience’s questions and provides value.


  • SEO is a one-time project


SEO is an ongoing process, not a one-time project. Search engines are constantly updating their algorithms and changing how they rank websites, so staying up-to-date with the latest best practices and adjusting your strategy accordingly is essential. Instead of considering SEO a one-time project, consider it a long-term investment in your website’s visibility and success.


  • SEO is all about ranking #1


While ranking #1 in the SERPs is desirable, it’s not the only measure of SEO success. Ultimately, the goal of SEO is to drive more traffic and leads to your website, not just to rank higher in the SERPs.

Instead of focusing solely on ranking #1, focus on creating quality content, optimizing your website for user experience, and building your website’s authority.



How To Measure And Track Your SEO Success



Finally, let’s examine how to measure and track your SEO success. While there are many metrics you can follow, some of the most critical include the following:

  • Organic traffic: How much traffic from search engines is coming to your website?
  • Rankings: What keywords are you ranking for, and how high are you ranking for them?
  • Engagement: Do people spend time on your website, click through to other pages, and share your content?
  • Conversions: Are people taking the desired action on your website, such as filling out a form or purchasing?

By tracking these metrics over time, you can better understand how your SEO strategy is working and make adjustments as needed.




Search Engine Optimization (SEO) can be a complex and ever-changing field. Still, some essential dos and don’ts can make a big difference in your SEO strategy. By focusing on things like keyword research, on-page optimization, quality content, user experience, and mobile responsiveness, you can optimize your website for both search engines and your audience.

Looking for help with SEO services for your business? contact Markitome.



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