When was the last time you went out for a family dinner? I am sure you did so in at least once in the last 10days. How did you decide where to eat? In nearly 8 out of 10 cases it’s your children who took that decision even wondered why?
The best advertisements are targeted at children today. Companies use various platforms like TV, Social Media or even Applications used by your children and they do the rest of the selling to you. We call this Influenced Advertising (IA). IA ventures into many areas like toothpaste, clothing, interior design and many others. This form of advertising is one of the strongest tools to make customers reach out to you. That is why the marketing budgets of corporates are as high as it is.
Do you advertise?
If so, How you are promoting your product or brand?
And how are the people reaching you?
Apply the IA concept to sell your product or an idea. You have to target at the right pitch keeping your target in mind and use the knowledge of demography, culture, Target..etc..in mind, while personalising the ad campaign in different ways to keep your audience engaged.