The Ultimate Guide to Increase Your Instagram Reach

When Instagram first popped onto the scene in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food. Fast-forward to 2022, and Instagram’s transformation from a simple photo-sharing app to a full-on marketing channel is nearly complete. A lot of businesses and content creators have started building on Instagram. Here are some strategies to increase your business or followers on Instagram.

^{1. Bio Optimization}

Your bio is the first thing people see when they visit your account, so you want to make sure it’s engaging and enticing. People click on your bio to figure out what you do, who your target audience is, and where your account is located. Keep in mind that Instagram’s character limit for bios is only 15 characters. Since your bio is the most important part of your account, you want to make sure to optimize it for the best results. Here are some tips for optimizing your bio:

 1. Include your target audience: Make sure your bio includes your target audience. Don’t write something like “Our products appeal to everyone,” because that won’t help anyone. Include your target audience so people who are interested in your products will know they can follow you to see more. 

2. Include your location: Location is extremely important, especially if your business is brick-and-mortar. Include your location so people can find you, or find out if you offer services in their area. 

3. Make your bio engaging: Remember, your bio is only 15 characters, so make sure you include something engaging and enticing that will get people to follow you.

^{2. Switch to a Business or Creator Account}

When Instagram first started, it was all about sharing personal content. Over time, however, the platform has evolved into a marketing channel for businesses and creators. If you want to take full advantage of the platform, you are better off switching to a business or creator account. You’ll have access to tools that make it easy to manage your account, schedule posts, and engage with followers. The good news is that Instagram makes it simple to switch from a personal account to a business account or a creator account. Here is the main difference which will help you in deciding which one is best for you:

The business account is best if you are a traditional business like retail, local brands, etc., and are looking for brand awareness to reach more customers and increase sales. 

Creators account is the best choice for you if you are a public figure, content producer, artist, influencer, etc. Basically, if you don’t have a business but want to grow your audience, the creators account is for you!

^{3. Create a Cohesive Visual Experience}

Instagram is a visual platform, so you want to make sure your feed is cohesive and consistent. You want your followers to scroll through your feed and think, “Wow, all of this looks awesome. I want to follow this person/business and see what they post next.” When you’re first starting, this can be a challenge. So, try to repost your previous images to keep the audience engaged. To reach the maximum audience, repost the posts when you have the most traffic. This will help you reach a wider audience.

^{4. Content Creation and Planning}

Focus on creating high-quality, engaging content. It will help you build your audience, get more engagement, and drive more traffic to your website. Creating high-quality content, however, can be a challenge. That’s why we would recommend creating a content calendar. A content calendar is a tool that helps you stay organized and plan your content. You can use a calendar to plan your social media posts, blog posts, and emails. Keep in mind that your content calendar should be dynamic. When you notice something is working well, keep posting it! Instagram is a constant work in progress. As you gain followers, you’ll want to post more frequently.

^{5. Content Scheduling}

Once you’ve created your content and scheduled it to be published, you’ll want to schedule your content for reposting. This is key to building a strong presence on Instagram. If you only post once, you’ll only get one chance to engage your followers. Reposting is a great tactic for getting your content in front of more people. For this, try using a content scheduling tool like Repost for Instagram, or Later (Business). These tools make it easy to schedule your posts and even repost your content at the best times.

^{6. Understanding Analytics}

Instagram has been working on improving its analytics and has recently released an update that makes tracking your page easier. When you log into your account, you’ll see a new “Insights” section in the top left corner. For businesses, this will show you the number of people who have seen your posts, how many people have clicked your images, and the number of people who have visited your website. You can track the performance of each image by clicking “See Post Performance.” From here, you’ll be able to see which images are performing best and what you can do to improve the other posts. This will also give you an idea of when your followers are most active and hence, will help you in scheduling posts.

^{7. Jump on What’s Trending}

There are plenty of ways to increase your Instagram exposure and grow your followers, but one of the easiest is to jump on what’s trending. With a visual platform like Instagram, it’s important to keep up with what’s trending to maximize your exposure. When you start to see something trending, like a piece of certain music or reels, you’ll want to make sure your account is prepared to take advantage of the trend. Keep in mind that it’s perfectly fine to promote your business organically by jumping on trends. You want to make sure your posts are relevant and not spammy, though.

^Conclusion

Instagram is a massive platform and can be a great way to reach your target audience and generate a ton of leads. However, getting all of those followers can be a challenge. These are some of the ways that will help you grow your audience organically. We hope that with the help of these strategies, you’ll be able to grow your follower base and build a strong presence on Instagram.

If you have any questions regarding how to digitally grow your business, we will be glad to help you out! Just click here.